Family adventure guide
Ranger Rico
High-energy, playful, and quick with wild facts that keep kids and families moving through the park.
Turn every zoo visit into
Roam gives every guest a guided experience through your zoo, and gives your team the platform to shape, measure, and improve what happens next.
The Challenge
Modern guests expect more than signs, maps, and scattered moments.
Zoo visitors live in a world where information, personalization, and guidance are always at their fingertips. Inside the park, they still rely on static signs, paper maps, occasional talks, and whatever story they happen to find.
That makes it harder to hold attention, build empathy, move guests to action, and understand what they actually care about. Roam gives every guest a guided journey while keeping the story in your zoo's voice.
AI guides that feel human.
Design your own AI guides with personality, unique voices, and different ways of telling the same zoo story. Each guide can answer guest questions, adapt to the audience, and draw from the approved animal, exhibit, keeper, and conservation knowledge your team controls.
Distinct voicesZoo-approved answersAudience-aware storiesLive questions
Conservation storyteller
Maya Rivera
Calm, expert, and mission-led, helping guests connect animal stories to care, conservation, and action.
Built from your source of truthAnimal stories, exhibit facts, keeper knowledge, campaigns, events, offers, and conservation actions.
The Leadership Case
Visitor insights your team can actually use.
Roam turns the live zoo visit into a managed engagement channel, a revenue layer, and a decision system for leadership.
Grow repeat visitation
Give families and members fresh reasons to return.
Create new revenue
Sell guided experiences, offers, events, and sponsor moments.
Increase membership and giving
Connect high-intent visits to long-term supporter action.
Advance conservation action
Turn animal moments into education, advocacy, and giving.
Understand visitor behavior
See what guests visit, ask about, skip, finish, and act on.
Roam Office
Intelligence that drives engagement.
Roam Office is the backend platform where your team creates AI guides, builds tours and routes, controls animal stories, launches offers and campaigns, and sees what guests do in the park.
Leadership can understand dwell time, exhibit engagement, guest questions, content performance, route completion, membership and giving moments, and the experiences that drive revenue and conservation action.
Dwell timeExhibit engagementGuest questionsSentimentRoute completionContent performanceRevenue momentsMembership & giving
What guests experience in the park.
For every visitor, Roam is a personal guide through the zoo: leading them on an adventure, adapting to their interests and available time, and answering questions in the moment.
Location-aware journeys
Guests see where they are, what is nearby, and what story comes next.
Animal stories in the moment
Animal names, keeper knowledge, conservation work, and habitat details open right where guests are.
Questions without waiting
Guests can ask about animals, habitats, care, conservation, and what to do next as they explore.
Zoo Visits
Different audiences. Different journeys. More value from every visit.
Roam helps each guest find the guide, route, story, and next action that fits why they came.
01
Families
Easier, better visits with the right route, pace, stories, and practical moments.
02
Members
Fresh seasonal journeys, member-only moments, and new reasons to return.
03
Schools
Curriculum-aligned routes that connect animal encounters to conservation learning.
04
Donors and VIPs
Deeper proof of impact through behind-the-scenes stories and mission-led tours.
05
Inclusive Guides
Broader access, multilingual support, and better satisfaction for more guests.
Where the guest experience becomes operator value.
Roam connects in-park moments to revenue, repeat visits, membership, conservation action, and insight.
New Revenue
Turn encounters, behind-the-scenes moments, events, and sponsor trails into guided, bookable experiences guests can buy.
Offer Roam as an add-on at checkout, at arrival, or from exhibit QR codes, then use those journeys to drive food, retail, events, and sponsor value.
Trust & Governance
AI only works for zoos if the zoo controls the story.
Roam helps your team tell your stories the way you want them told. You control the guides, approved content, promoted actions, and how animal care, conservation, keeper knowledge, and guest-facing answers are presented.
Approved animal and exhibit content
Zoo-created guide personalities
Managed routes, campaigns, and offers
Reviewable guest question patterns
Guardrails for animal care, conservation, and guest-facing answers
Analytics tied to visitor behavior and action
See what Roam could do for your zoo.
In 30 minutes, we will identify where Roam could improve guest experience, create new revenue, grow membership, support conservation action, and show your team what visitors actually care about.
Also available for attractions & heritage sites →