The old way
One fixed story.
- Shared handsets guests endure
- Passive listening only
- No questions
- Slow content updates
- No live visitor insight
Turn your attraction into
Roam gives every guest a personal AI guide through your attraction, and gives your team the tools to control stories, launch premium experiences, update content, and understand what visitors care about.
The Challenge
Attractions are full of stories guests never actually hear.
Visitors still move through many attractions with static signs, paper maps, fixed audio tracks, and whatever context they happen to catch. The best stories are often missed.
Roam gives every guest a guide that can adapt to where they are, what they care about, and what they ask, while keeping the experience in your attraction's voice.
Old Way vs Roam
The audio tour has entered a new era.
Guests today expect interactive experiences they can participate in. Attractions need live experiences they can launch, update, measure, and control.
The Roam way
A live AI guide.
- Guest's own phone
- Adapts to each visit
- New stories in minutes
- Ask in the moment
- Insights for the venue
Roam turns the audio tour into a living visitor experience platform.
How It Works
An interactive guide that adapts as guests move.
Guests open Roam, choose a guide, explore dynamic routes and stories, and ask questions without leaving the moment.
Arrival
Guests open Roam from the easiest entry point.
A QR code, ticket link, app, or welcome prompt gets them into a venue-approved experience in seconds.
Start your visit
Roam Office
Your team controls the story.
Roam Office is where attraction teams manage approved source material, guide personalities, stops, routes, offers, prompts, and answer guardrails.
It also shows what visitors ask, complete, skip, revisit, and care about, so the live visit becomes a source of useful operating intelligence.
Approved storiesGuide personalitiesRoutes and stopsOffers and promptsAnswer guardrailsVisitor signalsPremium toursSeasonal content
Guest Experience
What guests actually experience inside the venue.
Roam lives inside the visit: routes, wayfinding, stories, audio, questions, offers, and prompts that respond to where each guest is.
Choose the visit they want
Guests can start from their interests, available time, group type, route, or open-ended exploration.
Follow the place as it comes alive
Location-aware stories and routes respond as guests move through exhibits, habitats, landmarks, or venues.
Ask without leaving the moment
Guests ask questions in context, using venue-approved knowledge instead of waiting for staff or searching elsewhere.
Launch New Experiences
New routes, stories, and offers without rebuilding the attraction.
Roam lets teams package the same place into different journeys for different audiences, seasons, and business goals.
01
Premium tours
Paid routes, VIP experiences, behind-the-scenes stories, and special access journeys.
02
Seasonal experiences
Launch fresh tours for holidays, exhibitions, events, campaigns, and limited-time moments.
03
Accessible guides
Support languages, visit lengths, learning styles, family needs, and accessibility paths.
04
Offers and prompts
Surface food, retail, membership, donation, event, and sponsor moments in context.
05
Routes and stories
Guide visitors through landmarks, galleries, exhibits, districts, gardens, or outdoor spaces.
06
Visitor intelligence
Understand attention, questions, route completion, content performance, and visitor intent.
Attraction Outcomes
Built for better visits and clearer operator insight.
Higher guest satisfaction
Help visitors find the best stories, routes, and answers without waiting for staff or missing the point.
Premium tour revenue
Launch paid routes, VIP guides, event experiences, and sponsor journeys without rebuilding the attraction.
Faster content updates
Refresh stories for seasons, exhibitions, campaigns, closures, events, or new audience needs.
Brand control
Your team controls the approved source material, guides, routes, offers, and answer guardrails.
Repeat visitation
Give guests fresh ways to return through seasonal tours, member routes, and limited-time stories.
Visitor Intelligence
See what visitors ask, skip, complete, revisit, and care about so your team knows what to improve.
Built For
Story-rich destinations with more to say.
Heritage Sites
Historic landmarks, castles, and monuments with adaptive interpretation.
Cultural Experiences
Museums, galleries, and cultural precincts with audience-specific stories.
Adventure & Outdoor
Gardens, walking tours, landmarks, and outdoor destinations with flexible routes.
See what Roam could do for your attraction.
In 30 minutes, we will identify where Roam could improve guest experience, create new revenue, grow membership, launch premium experiences, and show your team what visitors actually care about.
Also available for zoos & wildlife parks →