Choose a guide, follow location-aware routes and stories, and ask questions as they explore.
The AI visitorengagement platform for modern
Roam gives every guest a personal AI guide, and gives your team the tools to control the journey, measure engagement, and improve every visit.
What Roam Is
Every guest gets a guide.
Every team gets control.
Control the guides, approved content, routes, offers, campaigns, and source material, then see what guests do, ask, and act on in Roam Office.
Guest experiencePersonal guide
Ranger RicoFamily route
Maya RiveraConservation story
Choose a guideFollow a routeAsk questions
Roam OfficeControl center
GuidesApproved
RoutesLive
Questions70.2k
Visit time1h 43m
Old Way vs Roam
The audio tour has entered a new era.
Guests today expect interactive experiences they can participate in. Venues need live experiences they can launch, update, measure, and control.
The old way
One fixed story.
- Shared handsets guests endure
- Passive listening only
- No questions
- Slow content updates
- No live visitor insight
The Roam way
A live AI guide.
- Guest's own phone
- Adapts to each visit
- New stories in minutes
- Ask in the moment
- Insights for the venue
Roam turns the audio tour into a living visitor experience platform.
How It Works
An interactive guide that adapts as guests move.
Guests open Roam, choose a guide, explore dynamic routes and stories, and ask questions without leaving the moment.
Arrival
Guests open Roam from the easiest entry point.
A QR code, ticket link, app, or welcome prompt gets them into a venue-approved experience in seconds.
Start your visit
Platform
Every guest can have a different experience without the venue losing control.
Roam is built for venue-approved personalization. Teams control the guide personalities, content sources, routes, campaigns, offers, and guardrails behind the experience.
Roam Experience
A personal guide guests can trust.
Guests get routes, stories, audio, prompts, and answers shaped by where they are, what they care about, and how much time they have.
Choose a guideExplore adaptive routesAsk in context
Roam Office
A control layer for the visitor experience.
Teams manage the approved sources, guide behavior, routes, campaigns, offers, and guardrails behind every guest experience.
Approved sourcesAI answer guardrailsManaged routesCampaign momentsVisitor signals
Live Visit Layer
Built for the part of the visit most systems miss.
Roam does not replace ticketing, CRM, membership, donor, or marketing systems. It focuses on what happens after guests arrive: what they experience, ask, skip, complete, and act on while they are actually there.
Venue systems
Venue systems
Ticketing, CRM, membership, donor, and marketing tools know the transaction and the audience record.
Live visit layer
Roam live visit layer
Guides, routes, stories, questions, offers, prompts, and approved AI shape what guests experience in the moment.
Guest + operator outcomes
Experience and intelligence
Guests get a more personal visit. Teams see what guests ask, skip, complete, revisit, respond to, and act on.
Why Now
Everything around the visit is connected. The visit itself still is not.
Ticketing, membership, marketing, donor records, and bookings have modern systems. But the live guest journey is still split across static signs, paper maps, disconnected apps, audio tours, QR content, and staff questions. Roam connects that part of the experience.
Guest Experience
What guests actually experience inside the venue.
Roam lives inside the visit: routes, wayfinding, stories, audio, questions, offers, and prompts that respond to where each guest is.
Roam Office captures the patterns behind each visit without interrupting the guest experience.
Choose the visit they want
Guests can start from their interests, available time, group type, route, or open-ended exploration.
Follow the place as it comes alive
Location-aware stories and routes respond as guests move through exhibits, habitats, landmarks, or venues.
Ask without leaving the moment
Guests ask questions in context, using venue-approved knowledge instead of waiting for staff or searching elsewhere.
Outcomes
Turn the live visit into measurable value.
Roam helps operators understand what guests care about, improve the experience, and connect visit moments to revenue, loyalty, membership, giving, and mission action.
Questions, movement, dwell, and intent
Visitor Intelligence
Understand what guests visit, skip, ask about, spend time with, complete, revisit, and respond to across the destination.
Seasonal routes and member moments
Repeat Visits
Create member routes, content drops, event guides, and fresh reasons to come back.
Paid guides, offers, and upgrades
New Revenue
Sell guided experiences as ticket add-ons, then use routes and moments to drive food, retail, memberships, donations, and events.
Better routes, fewer missed moments
Guest Satisfaction
Help guests choose better routes, avoid missed moments, and get answers without waiting for staff.
Mission and campaign moments
Mission Action
Connect conservation, events, memberships, fundraising, and campaigns to measurable in-venue moments.
Stories that meet guests in the moment
Deeper Engagement
Make exhibits, habitats, landmarks, and campaigns easier to understand, remember, share, and care about.
First Use Cases
Start with the moments guests already move through.
These are the first moments most venues can turn into better guest experiences and clearer operating insight.
Arrival planning
Help guests choose a path based on time, interests, group type, accessibility needs, or what is happening today.
In-context storytelling
Turn static stops into adaptive stories guests can hear, read, or ask about in the moment.
Mission moments
Connect education, conservation, giving, membership, and campaign prompts to the parts of the visit where they matter.
Premium experiences
Create paid guides, seasonal routes, behind-the-scenes journeys, and sponsor moments.
Post-visit learning
Review what guests did, asked, completed, skipped, and acted on so the next visit gets better.
Built For
Built first for high-footfall, story-rich destinations.
Roam fits places where guest experience, education, revenue, and visitor intelligence all matter during the live visit.
For Zoos & Aquariums
Turn animal moments into personalized conservation journeys, repeat visits, membership value, donations, and visitor intelligence.
Explore Roam for Zoos
For Attractions & Cultural Destinations
Deliver premium guided experiences across heritage sites, gardens, landmarks, museums, tours, and outdoor destinations.
Explore Roam for AttractionsThe Roam Vision
Real-world places should feel alive.
Roam helps guests follow curiosity, ask better questions, and experience each destination in a way that feels personal, useful, and memorable.
Platform Principles
Every guest can have a different experience without the venue losing control.
Controlled personalization
See what Roam could look like at your venue.
In 30 minutes, we will show you the guest experience, the operator platform, and where Roam could fit inside your visitor journey.