For guests
Choose a guide, put the phone away, and explore an experience that responds as guests move and ask questions.
Choose. Explore. Ask.
Turn places intoexperiences that talk back.
Roam lets destinations create interactive audio experiences called Roams.Each one responds to where guests go, what they choose, and what they ask.
What a Roam Is
A visit guests can step into, shape, and talk to.
For teams
Create and control every Roam: its guides, stories, routes, offers, approved sources, and guardrails, then see what guests do, ask, and act on in Roam Office.
Create. Control. Learn.
Old Way vs Roam
Audio tours play. Roams respond.
Guests today expect interactive experiences they can participate in. Venues need live experiences they can launch, update, measure, and control.
The old way
One fixed story.
- Shared handsets guests endure
- Passive listening only
- No questions
- Slow content updates
- No live visitor insight
The Roam way
A Roam responds.
- Guest's own phone
- Adapts to each visit
- New stories in minutes
- Ask in the moment
- Insights for the venue
A Roam is not another audio tour. It is an interactive place experience that knows where guests are and talks back.
How a Roam Works
Choose a guide. Put the phone away. Let the place come alive.
A Roam responds to where guests go, what they choose, and what they ask while they explore.
Arrival
Guests open Roam from the easiest entry point.
A QR code, ticket link, app, or welcome prompt gets them into a venue-approved experience in seconds.
Start your visit
Guest Experience
What guests actually experience inside the venue.
Roam lives inside the visit: routes, wayfinding, stories, audio, questions, offers, and prompts that respond to where each guest is.
Choose the visit they want
Guests can start from their interests, available time, group type, route, or open-ended exploration.
Follow the place as it comes alive
Location-aware stories and routes respond as guests move through exhibits, habitats, landmarks, or venues.
Ask without leaving the moment
Guests ask questions in context, using venue-approved knowledge instead of waiting for staff or searching elsewhere.
Roam Office
Every guest can have a different experience without the venue losing control.
Roam is built for venue-approved personalization. Teams control the guide personalities, content sources, routes, campaigns, offers, and guardrails behind the experience.
Approved sourcesAI answer guardrailsManaged routesCampaign momentsVisitor signals
Where Roam Fits
Built for the part of the visit most systems miss.
Ticketing, membership, marketing, donor records, and bookings have modern systems. But the live guest journey is still split across static signs, paper maps, disconnected apps, audio tours, QR content, and staff questions. Roam connects that part of the experience.
Venue systems
Venue systems
Ticketing, CRM, membership, donor, and marketing tools know the transaction and the audience record.
Roam Office
The platform behind every Roam
Guides, routes, stories, questions, offers, prompts, and approved AI shape what guests experience in the moment.
Guest + operator outcomes
Experience and intelligence
Guests get a more personal visit. Teams see what guests ask, skip, complete, revisit, respond to, and act on.
Outcomes
Turn the live visit into measurable value.
Roam helps operators understand what guests care about, improve the experience, and connect visit moments to revenue, loyalty, membership, giving, and mission action.
Questions, movement, dwell, and intent
Visitor Intelligence
Understand what guests visit, skip, ask about, spend time with, complete, revisit, and respond to across the destination.
Seasonal routes and member moments
Repeat Visits
Create member routes, content drops, event guides, and fresh reasons to come back.
Paid guides, offers, and upgrades
New Revenue
Sell guided experiences as ticket add-ons, then use routes and moments to drive food, retail, memberships, donations, and events.
Better routes, fewer missed moments
Guest Satisfaction
Help guests choose better routes, avoid missed moments, and get answers without waiting for staff.
Mission and campaign moments
Mission Action
Connect conservation, events, memberships, fundraising, and campaigns to measurable in-venue moments.
Stories that meet guests in the moment
Deeper Engagement
Make exhibits, habitats, landmarks, and campaigns easier to understand, remember, share, and care about.
Built For
Built for high-traffic, story-rich destinations.
Roam fits places where guest experience, education, revenue, and visitor intelligence all matter during the live visit.
For Zoos & Aquariums
Turn animal moments into personalized conservation journeys, repeat visits, membership value, donations, and visitor intelligence.
Explore Roam for Zoos
For Attractions & Cultural Destinations
Deliver premium guided experiences across heritage sites, gardens, landmarks, museums, tours, and outdoor destinations.
Explore Roam for Attractions
The Roam Vision
A world of experiences people can step into.
Our vision is a global marketplace where destinations and creators publish Roams, and people discover new experiences for adventure, culture, travel, and learning.
Platform Principles
Every question becomes a signal about what visitors care about.
Visitor intelligence
See what Roam could look like at your venue.
In 30 minutes, we will show you the guest experience, the operator platform, and where Roam could fit inside your visitor journey.